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A new chapter: ASUG acquires Eventful’s North American assets

20th April – We are thrilled to announce today that The Eventful Group’s North American assets have been acquired by the Americas’ SAP Users’ Group (ASUG).

Since 2005 we have collaborated powerfully with ASUG in the US market.  Together, ASUG and Eventful offer some of the most popular and effective events within the SAP community.  This new relationship means ASUG will allow The Eventful Group to expand its reach into a thriving SAP eco system and bring a fresh perspective to the ASUG community.

Eventful entered the US market in 2005.  Reflecting on the last 11 years, it’s been a wonderful journey.  At the heart of everything we do is a fundamental belief in the power of people. We’d like to thank our customers and partners for their amazing and ongoing support.

An enormous thank you too, to our brilliant and talented Eventful team who take special care of each and every customer by investing time and knowledge into developing something that’s far more than an event.

On a personal note, my gratitude to Lisa Irving for her vision to create a truly different commercial conference company, fuelled by heart and soul.  To Steve Sinkoff for his dedication and courage in getting Eventful up and running in the US.  And to our CEO, Greg Healy and Managing Partner, Steve Morris for their passion and skilful leadership of the Eventful US business.

All businesses have a story, and this is the start of a new chapter for ours.

We wish Geoff Scott (CEO of ASUG) and his board of directors all the best as the combined strengths of ASUG and Eventful US deliver events that celebrate the people, technology, ideas and innovations that are literally transforming the way we live and work.  Setting a climate where ideas and people grow. Where minds and hearts open up to fresh thinking and new faces. And communities of common interest thrive.

For more information, please read the official Press Release and visit the Eventful Conferences or ASUG websites.

Best regards

Chris Carroll

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