History

Doing things differently, crafting a unique process, synchronicity and courage.

1995 - 2000  

• Lisa Irving founded Eventful Management in 1995. Her vision was to do conferences differently - to build a company based on heart and soul.
  
  
• In 1996 Chris Carroll joined as a partner and we acquired Mainstream, a Maintenance Engineering event with a customer base from industrial Australia - Mining, Oil & Gas, Utilities, Manufacturing and Engineering.
  
  
• Listening to their ideas about industry trends and discussing their needs, we found many needed help in NZ so we took Mainstream to Auckland.
  
  
• We listened some more and discovered most customers were implementing ERP software - particularly SAP - which lead to our “Mastering SAP Plant Maintenance” conference.
  

2000 - 2005

• Steven Morris joined as head of Research and Production.
  
  
• By speaking with customers we developed our unique 16 week ‘research cycle’ which resulted in substantially larger conferences than the industry norm.
  
  
• Our research helped to create our second Enterprise Technology event, “Mastering Supply Chain Management with SAP”.
  
  
• By 2005 we had doubled our team and offered our communities eight new conference brands.
  

2005 - 2010

• Steve Sinkoff started his New York based Eventure Events with a similar ethos to Eventful Management.
  
  
• A trans pacific joint venture between Eventure and Eventful lead to the creation of SAP-Centric EAM in Arizona in 2005.
  
  
• Greg Healy joined Eventful as CEO.
  
  
• Enduring the global economic downturn, both companies bucked the trend with three new brands offered in Australia and one in the US.
  
  
• June 2010 saw Eventure and Eventful become one company, with one strategy.
  
  
• Eventful Africa was opened in Cape Town to cater to the expanding African market.

2010 - 2015

• In one year Eventful Africa contributed 10% of the Group’s global revenue, demonstrating the opportunity for our model to flourish in emerging markets.
  
  
• Eventful wins “Best Asia Pacific Conference” at the London Conference Awards and “Best Production Team” at the Asian Conference Awards
  
  
• Eventful Asia opens its doors in Singapore.