Doing things differently, crafting a unique process, synchronicity and courage.
1995 - 2000
- Lisa Irving founded Eventful Management in 1995. Her vision was to do conferences differently - to build a company based on heart and soul.
- In 1996 Chris Carroll joined as a partner and we acquired Mainstream, a Maintenance Engineering event with a customer base from industrial Australia - Mining, Oil & Gas, Utilities, Manufacturing and Engineering.
- Listening to their ideas about industry trends and discussing their needs, we found many needed help in NZ so we took Mainstream to Auckland.
- We listened some more and discovered most customers were implementing ERP software - particularly SAP - which lead to our “Mastering SAP Plant Maintenance” conference.
2000 - 2005
- Steven Morris joined as head of Research and Production.
- By speaking with customers we developed our unique 16 week ‘research cycle’ which resulted in substantially larger conferences than the industry norm.
- Our research helped to create our second Enterprise Technology event, “Mastering Supply Chain Management with SAP”.
- By 2005 we had doubled our team and offered our communities eight new conference brands.
2005 - 2010
- Steve Sinkoff started his New York based Eventure Events with a similar ethos to Eventful Management.
- A trans pacific joint venture between Eventure and Eventful lead to the creation of SAP-Centric EAM in Arizona in 2005.
- Greg Healy joined Eventful as CEO.
- Enduring the global economic downturn, both companies bucked the trend with three new brands offered in Australia and one in the US.
- June 2010 saw Eventure and Eventful become one company, with one strategy.
- Eventful Africa was opened in Cape Town to cater to the expanding African market.
2010 - 2015
- In one year Eventful Africa contributed 10% of the Group’s global revenue, demonstrating the opportunity for our model to flourish in emerging markets.
- Eventful wins “Best Asia Pacific Conference” at the London Conference Awards and “Best Production Team” at the Asian Conference Awards
- Eventful Asia opens its doors in Singapore.
Hilton Americas Houston (TX), USA
Crown Promenade Melbourne (VIC), AUS
Australian Technology Park, Sydney (NSW), AUS
RACV Royal Pines Resort, Gold Coast (QLD), AUS
The Maslow, Sandton, Johannesburg, RSA
Hyatt Regency, Johannesburg, RSA
Hyatt Regency Huntington Beach Resort & Spa (CA), USA
Melbourne (VIC), AUS
Melbourne (VIC), AUS
Sydney (NSW), AUS