History

Doing things differently, crafting a unique process, synchronicity and courage.

1995 - 2000

Lisa Irving founded Eventful Management in 1995. Her vision was to do conferences differently - to build a company based on heart and soul.
In 1996 Chris Carroll joined as a partner and we acquired Mainstream, a Maintenance Engineering event with a customer base from industrial Australia - Mining, Oil & Gas, Utilities, Manufacturing and Engineering.
Listening to their ideas about industry trends and discussing their needs, we found many needed help in NZ so we took Mainstream to Auckland.
We listened some more and discovered most customers were implementing ERP software - particularly SAP - which lead to our “Mastering SAP Plant Maintenance” conference.

2000 - 2005

Steven Morris joined as head of Research and Production.
By speaking with customers we developed our unique 16 week ‘research cycle’ which resulted in substantially larger conferences than the industry norm.
Our research helped to create our second Enterprise Technology event, “Mastering Supply Chain Management with SAP”.
By 2005 we had doubled our team and offered our communities eight new conference brands.

2005 - 2010

Steve Sinkoff started his New York based Eventure Events with a similar ethos to Eventful Management.
A trans pacific joint venture between Eventure and Eventful lead to the creation of SAP-Centric EAM in Arizona in 2005.
Greg Healy joined Eventful as CEO only to face the company’s biggest challenge – the collapse of Lehman Brothers and training budgets worldwide.
Both companies bucked the trend with three new brands offered in Australia and one in the US. SAP for Utilities attracted a ground breaking 800+ people.
June 2010 saw Eventure and Eventful become one company, with one strategy.
By August we opened an office in Cape Town to cater to the expanding African market.